2024 Year in Healthcare Search
written by Steve Sobenko
|December 2024
What Are Patients Searching For? Insights into the Most-Searched Health Questions of 2024
Every year, we look forward to Google’s Year in Review to gain valuable insights into trending searches and the questions shaping user's interests. At Nishtech, we help healthcare systems analyze trending topics and questions, from both Google, other external search and internal search. By understanding these interests, we enable healthcare organizations to meet patients at their point of need.
Our analysis of the top health-related Google searches in 2024 reveals what’s on patients’ minds. Let’s explore these frequently searched questions:
- Is bronchitis contagious? 176K monthly searches
- Is pneumonia contagious? 148K monthly searches
- What is lupus? 135K monthly searches
- How much water should you drink a day? 105K monthly searches
- Is strep throat contagious? 92K monthly searches
- How long does the flu last? 90K monthly searches
- What causes high blood pressure? 78K monthly searches
For answers to these questions and a further breakdown by state, see here: https://www.soliant.com/blog/the-most-popular-medical-questions-americans-google/
What This Means for Healthcare Marketers
Patients’ search behaviors reveal a desire for clarity, quick answers, and actionable steps. As healthcare organizations aim to meet these expectations, a robust DXP with advanced search capabilities is key. By leveraging tools such Coveo, Sitecore Search, SearchStax and other enterprise search platforms, providers can:
- Deliver accurate, personalized, tailored responses to patient questions.
- Guide users to the right care options, from resources to appointment bookings.
- Build brand awareness and trust by providing valuable, trusted information
Let's look to 2025
Understanding patient search intent helps healthcare organizations shape better digital experiences. At Nishtech, we specialize in crafting these solutions, empowering healthcare providers to meet patients where they are, on the journey to better health.
