The bold strategies, groundbreaking tools, and innovations shaping tomorrow's customer journeys—straight from Opticon 2024

I just returned from the incredible Opticon 2024, Optimizely’s flagship conference for customers, prospects, partners, and industry leaders. Once again, Optimizely has proven why they are a leader in the DXP and Commerce ecosystem, setting the stage for bold innovations and transformative digital experiences.

Nishtech was proud to sponsor this event as a Gold Partner and an integral part of the Optimizely ecosystem.

Optimizely One: Redefining the Operating System for Marketing

This year, Optimizely re-emphasized the power of Optimizely One, the first-ever operating system for marketing. It brings together:
• A composable stack
• Secure and scalable platforms
• Science-enabled marketing
• Orchestration of workflows across marketing organizations
• The perfect union of art and science

Announcing Optimizely One for Manufacturing & Distribution (M&D)

Nishtech’s proven expertise in Manufacturing & Distribution perfectly aligns with the launch of Optimizely One for M&D, a platform built to tackle the unique challenges of the sector.

With our Optimizely Commerce Accelerator (OCAx), we’re already enabling M&D businesses to unify B2B and B2C operations while delivering the seamless, personalized experiences customers expect. By simplifying complexities, enhancing operational efficiency, and driving tailored customer journeys, OCAx empowers manufacturers and distributors to achieve sustainable growth and long-term competitive advantage.

Together with Optimizely, we’re transforming the future of M&D commerce.

Announcing Optimizely One for Healthcare

Nishtech’s deep expertise in Healthcare also aligns perfectly with the launch of Optimizely One for Healthcare, a HIPAA-ready digital experience platform.

This groundbreaking solution empowers healthcare organizations to:

• Securely manage patient data
• Enhance digital engagement
• Meet and exceed patient expectations—all while maintaining regulatory compliance

With this innovative platform, we’re helping healthcare providers deliver better care outcomes and improve patient satisfaction through transformative digital experiences.

Optimizely + Google Gemini: Redefining Digital Experience with AI

One of the most exciting announcements was Optimizely’s expanded partnership with Google Cloud, integrating Google Gemini models directly into the Optimizely ecosystem.

This integration combines the power of generative AI with Optimizely’s expertise in experimentation and personalization. By embedding AI into content creation, workflow management, and analytics, businesses can deliver hyper-personalized, efficient digital experiences—all within a secure, scalable environment.

This partnership is a game-changer, setting a new standard for innovation by uniting Google Cloud’s AI leadership with Optimizely’s strengths.

Support from Opti Leadership

While Nishtech may be seen as a boutique player in the Opti Partner ecosystem, we deliver enterprise-level expertise with a personal touch. Our unmatched ability to implement and optimize Optimizely solutions has earned the trust and recognition of Partner leadership, product teams, and the Sales organization.

A heartfelt thank you to everyone who stopped by the Nishtech booth to share their time and insights with us. Your support inspires us to keep delivering excellence.

Opticon Closing Party: A Night to Remember

Opticon 2024 wouldn’t be complete without mentioning the incredible closing party at Knibble Ranch! Despite the cold weather, we enjoyed private rodeo stunts, amazing food and drinks, and even some line dancing. It was a fun and memorable way to end an inspiring event.

Moving Forward Together

At Nishtech, we turn bold ideas into powerful digital experiences. As an award-winning Customer Experience Agency and an Optimizely Gold Partner, we help our clients bring their visions to life and thrive in today’s digital-first landscape.

Opticon 2024 was a reminder of why we do what we do: to accelerate outcomes, perfect experiences, and deliver measurable success for our clients.

To the Optimizely community, our partners, and our clients—thank you for making this event unforgettable. Nishtech is ready to take the insights and innovations from Opticon and put them into action to drive bold transformations for the industries we serve.

Your digital success story starts here. Let’s create it together.