Streamline Your B2B Commerce Journey with Salesforce

Modern B2B ecommerce is a game of precision and possibility, where every detail can make or break the experience. With Salesforce B2B Commerce, you have the tools to turn complex challenges into seamless, scalable solutions.

From managing intricate product catalogs to delivering personalized customer interactions, Salesforce B2B Commerce equips businesses to create platforms that are as efficient as they are engaging. Its comprehensive features, ranging from centralized administration to robust analytics, are designed to help you not only meet but exceed the demands of today’s ecommerce landscape. Let’s explore how these capabilities can elevate your business to new heights.

Product and Catalog Management

Product Variations: Effortlessly set up variation products using a wizard-based approach, simplifying the management of complex product catalogs. For example, you can configure T-shirt variations for various color and sizes in the store in multiple languages.

Content Management: Seamlessly integrate with Salesforce CMS to enrich product listings with compelling multimedia content, enhancing the visual appeal and engagement. Leverage CMS Workspaces and Channels to manage the content across sites, mobile app or marketing emails, to distribute content. 

Product Readiness Checks: Ensure accuracy and consistency by conducting product readiness checks before publishing, guaranteeing that customers view only the most accurate and up-to-date product information. 

Centralized Store Management

Admin Workspaces: Empower administrators with individual workspaces for efficient store management, allowing them to focus on specific tasks and responsibilities.

Commerce Workspace: Set up and validate product visibility swiftly using the dedicated Commerce Workspace, ensuring a smooth transition from setup to deployment.

User Management and Administration: Non-technical store administrators can take charge with prebuilt permission sets, enhancing control while minimizing complexities. 

Access Controls and In-Store Features: Maintain granular control over read and write access using native Salesforce platform features, ensuring secure management of your ecommerce environment. Bulk uploads facilitate large-scale operations with ease. 

Cart, Checkout, and Order Management

Wishlist and Guest Browsing: Enhance customer engagement with Wishlist functionality and seamless guest browsing, ensuring frictionless shopping experiences.

Quick Order: Facilitate rapid ordering with the quick order feature, streamlining bulk purchasing for busy customers.

Integrations and Order Support: The integrations are supported during checkout process natively for Tax, Inventory, Shipping, Payment and Order Management ensuring a seamless end-to-end process. System Integrators can provide their own implementation depending on the service provider partner systems.

Native Order Summary Page: Offer customers a comprehensive view of their order details through the native order summary page, enhancing transparency and trust.

Here is a basic checkout flow

Product Selection: Individual products can be selected from the Search bar or from the catalog menu or from category selection component.

  
Cart: Once product is added to the cart, the pricing, promotion details are displayed to the user on the cart page.

 
Checkout Page: Buyer selects the desired shipping address, picks the shipping method and Payment Details and places the order.

 
Order: User can see the past orders listed in the order list component and can see the detail as well on the store.

 
Internal users can see the complete order details in the order summary page:

Promotions

Promotion Tiers and Segmentation: Implement promotion tiers and segmented promotions to reward loyal customers and target specific market segments effectively. Use promotion tiers to create progressive discounts for a promotion. Apply the highest qualifying tier to a cart.

Conditional Discounts: Create promotions with conditional discounts, ensuring that discounts are applied only under specific conditions, enhancing flexibility in your offerings.

Manual Promotions with Coupons: Share coupon codes that customers can manually redeem in your store. The coupon has the same segment, discount, and qualifier rules as the promotion that it’s associated with.

Pricing & Entitlements

Support for Multiple Pricebooks: Seamlessly manage multiple pricebooks per store or buyer group, adapting to the diverse pricing requirements of your clientele.

Support multiple pricing strategies: Tailor pricing structures to individual customers, fostering loyalty through personalized experiences.  

One strategy can be to define the tiered pricing strategy to spur buyer incentive. Each tier can have one entitlement policy, one price book and one buyer group depicted below.

When your goal is to maximize profits, create one buyer group and entitlement policy for all buyers. Then, for each buyer, assign one price book and one buyer group. This strategy lets you set up buyer-specific pricing.

You can also have strategy to steer customers to specific products by controlling their access. Each buyer can see different groups of products based on their negotiated contract.

Multicurrency Support: Cater to a global customer base by supporting multiple currencies, making transactions seamless across borders. 

Declarative Experience

Drag and Drop Store Development: Craft captivating store experiences with ease using Experience Cloud's drag-and-drop functionality, speeding up store development. 

Content Management and Personalization: Leverage Salesforce CMS for content management, combined with branding and audience targeting, delivering personalized experiences that resonate with customers. 

Multi-Language Support: Cater to a diverse audience by providing a seamless shopping experience in multiple languages.

Analytics

Build Your Own Reports: Tailor your data analysis to your business needs by building custom reports. Whether you're tracking product sales, customer preferences, or order fulfillment efficiency, custom reports provide the flexibility to extract specific insights crucial to your operations. 

Native Reporting Capabilities: Leverage Salesforce's robust reporting and dashboard functionalities to visualize your data in meaningful ways. Easily generate reports that showcase metrics such as sales volume, conversion rates, and customer engagement. Interactive dashboards offer real-time snapshots of key performance indicators, enabling quick assessments of your store's health. 

Product Recommendations powered by Salesforce Einstein: Salesforce Einstein employs machine learning to analyze customer behavior and preferences. By understanding purchasing patterns and interactions, Einstein generates accurate product recommendations tailored to individual customers, thereby enhancing cross-selling opportunities and driving higher order values.

All the Latest Features to Help You Excel in B2B Ecommerce

Salesforce B2B Commerce encompasses a spectrum of features tailored to meet the diverse needs of modern B2B ecommerce. By harnessing the power of these capabilities, businesses can unlock new levels of efficiency, personalization, and customer satisfaction. Whether it's streamlined product management, centralized administration, personalized experiences, or robust analytics, Salesforce B2B Commerce equips you with the tools needed to excel in the competitive world of B2B ecommerce.