Revolutionize Your B2B Strategy with Salesforce’s Cutting-Edge Tools

The way businesses operate online is changing more rapidly than ever before. While B2C commerce has long led the charge in creating seamless online shopping experiences, B2B buyers are now raising the bar too. They expect the same level of convenience, personalization, and efficiency in their professional transactions as they do in their personal ones.

The B2B Ecommerce market is set to skyrocket to a jaw-dropping $20.9 trillion by 2027. That’s a lot of potential for businesses willing to embrace the shift.

Enter Salesforce B2B Commerce. Powered by the trusted Salesforce platform, it’s a game-changer for companies looking to deliver exceptional digital experiences to their B2B customers. But what does that actually mean for your business? Stick around, and we’ll break it all down—no jargon, just the good stuff.

What is Salesforce B2B Commerce 

At its core, B2B commerce is all about facilitating business transactions between businesses online. The most successful B2B commerce experiences use catalogs, personalized pricing, streamlined orders, robust features, and, most importantly, create an experience that keeps customers coming back.

With Salesforce B2B Commerce, you’re stepping into a full Customer 360 experience. Since acquiring CloudCraze in 2018, Salesforce has poured its heart into perfecting a B2B solution that’s as robust as it is user-friendly. It integrates seamlessly with Salesforce’s Sales, Service, and Marketing Cloud, giving businesses the tools they need to connect the dots across every stage of the buyer’s journey.

How Salesforce B2B Commerce Solves Real Challenges 

We all know B2B can be complicated and presents its own unique set of challenges with compared to B2C. Complex catalogs, multi-channel pricing, and global operations? It’s a lot to juggle. Salesforce B2B Commerce simplifies these challenges with solutions that are practical and scalable.

By leveraging the robustness of the evolving Salesforce platform and its continuous enhancements, businesses gain a competitive edge. Seamless integration with Salesforce Experience Cloud ensures a cohesive user experience, while the Lightning framework enables easy platform extension and access to a vast array of AppExchange products. The result is accelerated time to market for new sites, declarative customization for effortless maintenance, and a higher return on investment. 
 

Personalized Customer Experiences

Tailor each interaction to individual customers, delivering personalized experiences at every touchpoint. 

Streamlined Catalog Management

Seamlessly manage complex catalogs, pricing, and inventory across multiple channels and regions. 

Extensible options for Tax, Inventory, Shipping & Payment services

Integrate with various external services, customized for individual client, to streamline essential business processes. 

Powerful Content Creation

Leverage robust content management capabilities to create compelling and engaging content shareable across sites. 

SEO-Ready Sites

Drive organic traffic and increase visibility with search engine optimization best practices. 

Global Market Support

Easily localize your sites to cater to diverse global markets, enabling a personalized experience for each region. 

Mobile-First Interface

Ensure a consistent and engaging experience across desktop and mobile devices. 

Reporting and Dashboarding capabilities

Gain valuable insights into your B2B commerce performance through comprehensive reporting and visual dashboards. 

Preference to declarative customization

This intuitive approach empowers non-technical users to modify the platform according to their specific requirements, reducing dependence on developers and enabling faster iterations. Seamless integration with Salesforce Experience Cloud ensures a cohesive user experience with drag and drop customization, while the Lightning framework enables easy platform extension and access to a vast array of custom lightning components & AppExchange products. The result is accelerated time to market for new sites, declarative customization for effortless maintenance, and a higher return on investment. 

Nishtech Advantage 

With 15+ years of Ecommerce expertise and a proven track record with platforms like Sitecore and Optimizely, Nishtech knows how to make your Salesforce B2B Commerce implementation smooth, strategic, and successful. From custom integrations like payment gateways and ERP systems, to understanding the nuances of your unique business needs, we’re here to ensure you don’t just keep up with the competition—you lead the way.

Salesforce B2B Commerce is setting the new standard. And with the right tools and the right team, there’s no limit to what your business can achieve.