Industry Insights & Digital Perspectives

Your Roadmap to Finding the Perfect Digital Experience Platform

As you develop a list of important digital marketing and technical capabilities for a new digital experience platform (DXP), then you must also create a short list of potential solutions that may meet your needs. From that point, you’ll need to put one or more platforms to the test to see which one best suits your business’s needs. Here is a roadmap to find the right solution. 

The Secret to Choosing the Right DXP for your Business

Maximizing customer engagement requires the right digital strategy. Executing that digital strategy requires the right tool. Don't bring a hammer and assume every problem is a nail. Choosing the right Digital Experience Platform (DXP) or Content Management System (CMS) means you need to understand all the options. ALL the options? This is where it gets overwhelming.

Unleashing Creativity and Efficiency: Employees Embrace Generative AI in DXP and Ecommerce

The Biggest Trends That Will Shape Digital Experiences in 2024

Dive into the future of digital experiences with our exploration of the top trends set to redefine the digital landscape in 2024

Managing Distributed Teams - Digital Bytes

Are You Prepared for the Post-Pandemic World?

Keys to Project Management Success - Digital Bytes

In this episode of Digital Bytes, Lindsey shares her 4 keys to project management success that she's learned over the course of her career managing projects of different sizes and for very different clients. 

Crash Course in Web Analytics - Digital Bytes

Nish Tech Director of Project Management and Web Analytics Expert David Hirsch answers questions about Google Analytics and gets into why analytics are important for improving your website content and performance.

What is B2B Commerce? - Digital Bytes

In this episode of Nish Tech Digital Bytes, Lindsey digs into B2B commerce and why the differences between B2C are important.

Promoting and Maintaining an Ecommerce Website

You’ve built a beautiful ecommerce website and its working ok, so now comes the hard part. How will you continue to promote and maintain the site to keep customers coming back and ordering more?

Are your messages reaching your target audience?

When companies send out communications via electronic means, we don't really know the impact we make on the target audience. Because of behavioral tools, we can watch the time they spend on a page, see where they click, and encourage them to contact us, but with the average length of time spent on a web page being less than 6 seconds, are we really getting the message we want to our target audiences?

Marketing Automation Fosters Stronger Sales Opportunities