Insights
Industry Insights & Digital Perspectives
What we are learning, in the open.
Platform changes we have had to absorb, migrations we have run, and the occasional strong opinion. Written by the people doing the work rather than a content team describing it — so it is specific, sometimes unfinished, and worth your time when it overlaps with your problem.
Articles
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Sitecore, Digital Experience, Technology
Win the AEO/GEO Battle. Don’t be The General of the Last War
You spent a decade mastering SEO. That war is over. AI now decides how your brand shows up to buyers, and most marketing teams have no idea what it’s saying.
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Sitecore, Digital Experience, Technology, News
Nishtech awarded Sitecore AI Specialization Badge
Nishtech has earned the Sitecore XM Cloud Specialization, backed by 14+ certified developers and verified delivery.
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Sitecore, Technology, Digital Experience
Experience Editor Is Going Away in SitecoreAI
Every Sitecore team has that one tool they could navigate in their sleep. For years, that was Experience Editor. The ground is shifting.
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Sitecore, Technology
Sitecore JSS Apps to SitecoreAI Content SDK
Sitecore has formally deprecated JSS for SitecoreAI, with JSS 22.X support ending in June 2026.
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Optimizely, Technology
Upgrading from Optimizely CMS 12 to CMS 13
Another major upgrade from Optimizely, this time with the CMS they are best known for. There are architectural changes worth planning for.
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Sitecore, Technology
Sitecore Marketing MCP Server
The Sitecore MCP Server changes how we interact with Sitecore content. What used to take custom scripts and developer time no longer does.
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Sitecore, Healthcare
How SitecoreAI Helps Solve a $1B Healthcare Problem
In large healthcare organizations, every minute matters. Yet many employees still begin their day navigating multiple disconnected systems.
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Digital Experience, Ecommerce
Why Nishtech Recommends Znode for Complex B2B Commerce in 2026
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Sitecore
What is this SitecoreAI Legacy Tag?
If your SitecoreAI project suddenly shows a Legacy label, don’t panic. It doesn’t mean your site is unsupported or broken.
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Digital Experience, Ecommerce
Why Nishtech Recommends Shopify Plus B2B for Modern Commerce in 2026
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Optimizely, Digital Experience
Why Nishtech Recommends Optimizely Configured Commerce for Manufacturers & Distributors in 2026
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Digital Strategy, Optimizely, Technology, Ecommerce
Why Nishtech Is Betting on Optimizely, Shopify+ & Znode for 2026 and Beyond
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Sitecore, Digital Strategy, Technology
Sitecore XP 10.3 Support Has Ended
Sitecore XP 10.3 support ended December 31, 2025 but with the right partner and a clear upgrade path, you have options to stay secure through 2030.
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Healthcare, Digital Strategy, Digital Experience
A Year in Healthcare Search Building Digital Experiences That Meet Patient Needs in 2025
Google’s 2025 search data isn’t just interesting; it’s a roadmap for how we should be building digital experiences for our healthcare clients.
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Digital Strategy, Ecommerce
The New B2B Buyer: What Manufacturers & Distributors Must Know Going Into 2026
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Sitecore, Technology, Healthcare
Building the Largest Healthcare Intranet on Sitecore XM Cloud (Sitecore AI)
What happens when one of the largest healthcare systems in the U.S. decides to build a next-generation intranet not with a traditional portal platform, but with Sitecore XM Cloud? You get a groundbreaking digital front door built at a scale never seen before on Sitecore
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Sitecore, Technology, Digital Experience
Two Months with SitecoreAI
Nishtech was in the first wave of partners who had access to SitecoreAI on day 1. Not only did this give us early access, but combined without our AI expertise and Agentic models already working for clients, we are months ahead of other partners and SitecoreAI only accelerated that. How are we helping real work clients explore the capabilities of SitecoreAI and what "Artificatial Intelligence" buzzy buzz buzz buzz actually means for your business, without the buzzy buzz with SitecoreAI.
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Optimizely, Technology
Why your LLM is building a car when you asked for a pterodactyl
Spending the day diving deep into AI workflows with experts like [Tag Remko Jantzen] sparked a major realization about why so many AI implementations fail to be production ready.
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Sitecore, News
Sitecore Symposium 2025 Recap: Sitecore AI
Nishtech shares insights from Sitecore Symposium on the new Sitecore AI, explaining its unified, open, and agentic approach, how it solves common marketing challenges, and what it means for existing customers and future digital experiences.
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Optimizely, Technology, Ecommerce
Transform Your B2B Search Experience: Why Optimizely’s Configured Commerce Search is the Upgrade Your Manufacturing Business Needs
Empower your customers and drive sales with AI-powered search that truly understands their intent.
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Sitecore, Technology, Digital Experience
How We Mastered XP to XM Cloud Migrations Through AI Agent Orchestration, Not AI Tool Slop
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Sitecore, Technology
Behind the Curtain The AI Orchestration that Powers Nishtechs XP to XM Cloud Migrations
Nishtech mastered XP to XM Cloud migrations through agentic orchestration, not automation. Our MCP servers and AI agents handle the heavy lifting while Sitecore experts guide architecture, ensuring clean, scalable, and maintainable results.
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Technology, Digital Strategy
Crossing the GenAI Divide: Why 95% of Organizations Fail and 5% Win
According to MIT’s State of AI in Business 2025 report, 95% of enterprise AI pilots fail to deliver measurable ROI. The problem is not the technology, it is the workflow. At Nishtech, we see the same pattern every day: brittle processes, tools that do not learn or adapt, and a growing reliance on AI without guardrails.
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Optimizely, Technology
How Optimizely Prevents AI Hallucinations: Building Trust Through Quality Control
According to Optimizely, the technical and strategic approaches they use to ensure AI-generated content is accurate, reliable, and grounded in reality.
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Technology, Optimizely
Why Optimizely Chose Gemini: The Strategic Decision Behind Our AI Platform
How DeepMind’s legacy, responsible AI development, and technical excellence shaped our model selection.
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Technology, Digital Experience, Digital Strategy
Why So Many Companies Are Moving Their Website to Contentstack
Many organizations are replatforming from traditional CMS solutions (Drupal, WordPress, Adobe Experience Manager) to Contentstack’s headless content management platform.
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Optimizely, Technology
How Opal is Transforming Marketing The AI That Actually Understands Your Business
Unlocking the Future of Marketing Automation with Context Engineering, Intelligent Agents, and Integrated Workflows
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Optimizely, News, Technology
Opticon 2025 Recap: Opal Evolves into Agentic Orchestration AI
Opticon 2025 showcased Opal’s transformation into an Agentic Orchestration AI, redefining how digital teams work. Explore key takeaways, AI-driven workflows, and Nishtech’s human-centered approach to adoption.
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Optimizely, Technology
The Optimizely One Advantage Why Integrated AI Beats Fragmented Tools
How Opal AI leverages the full Optimizely One ecosystem to deliver superior marketing automation and business intelligence
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Sitecore, Healthcare, Optimizely, Digital Experience
Personalization in Healthcare Without Crossing the HIPAA Line
Patients expect digital experiences that feel personal, but HIPAA makes healthcare personalization tricky. Learn how to tailor safely.
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Digital Experience, Healthcare, Sitecore
Choosing a HIPAA Compliant DXP or CMS
Adobe, Optimizely, Sitecore, Acquia, Sitefinity. Only a handful of DXPs are truly HIPAA ready and will sign a BAA. We did the homework.
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Sitecore, News
XM Cloud Free Trial
Sitecore XM Cloud is Now Available for Free Trial
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Sitecore, Technology, Digital Strategy, Digital Experience
7 Signs Your Sitecore Site Isn’t Living Up to the Brochure
Think Sitecore is the problem? These 7 signs reveal what’s really holding your implementation back, and how to get things back on track.
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Healthcare, Digital Experience, Digital Strategy
Rethink Patient Engagement Before and Beyond the Walls
How healthcare marketers are using Digital Experience Platforms to personalize patient journeys and improve access.
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Technology, Sitecore
How I built an Android App on Sitecore XM Cloud in under 4 Hours
Whenever we discuss the benefits of Headless CMS platforms, like Sitecore XM Cloud, to clients, we drop that big buzzword of omni-channel delivery.
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Sitecore, Digital Strategy
Thinking About Sitecore XM Cloud? Here’s What Marketers Need to Know (and Why It’s Worth It)
Thinking about switching to Sitecore XM Cloud? This guide breaks down why it’s a smart move for marketers, covering ROI, faster launches, and what to expect during migration.
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Ecommerce, Digital Experience
A Comparison of B2B and B2C Ecommerce Platforms
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Sitecore, Digital Experience
New XM Cloud Feature: Insights Dashboard
Sitecore XM Cloud’s new Insights dashboard empowers marketing teams with a centralized view of site analytics, A/B testing, localization, and workflows to enhance decision-making and collaboration. At Nishtech, we’re excited for our clients already on XM Cloud to leverage these powerful insights to optimize their digital strategies and drive better engagement.
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Healthcare, Digital Strategy
Patient Privacy is 2025’s Most Important Healthcare Trend
Tracking, consent, and third-party scripts are now a board-level concern. What that means for your marketing stack.
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Ecommerce, Digital Strategy
How 2024 Black Friday Data Highlights Shifting Consumer Spending Habits - And What It Means for 2025 Ecommerce
Discover the key trends from Black Friday 2024 and how shifting consumer spending habits will shape ecommerce in 2025. Get the insights you need to stay ahead.
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Ecommerce, Digital Experience
8 Features of the Best B2B Ecommerce Platforms
Customer experience is critical for business growth and increased revenue. Discover 8 must-have features to improve your B2B ecommerce platform.
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Technology, Ecommerce
Master Seamless Product Data Integration with Salesforce B2B Commerce
Discover how to seamlessly integrate product data with Salesforce CRM. Explore key strategies for syncing pricing and inventory from ERP, MDM, and PLM systems to streamline operations and drive ecommerce success.
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Ecommerce, Technology
Revolutionizing B2B Commerce with Salesforce Einstein
Learn all about Salesforce Einstein, an AI-powered tool, is making waves as a game-changer in B2B commerce. Integrated within the Salesforce Commerce Cloud, Einstein is proving transformative, offering intelligent insights and hyper-personalization capabilities to Ecommerce retailers.
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Digital Experience, Ecommerce
2025’s Secret to Winning B2B Ecommerce? Steal These B2C Moves
Discover how to enhance your B2B ecommerce platform by borrowing the best strategies from B2C. From product content to customer relationships, this blog shares actionable tips to improve user experience, increase conversions, and exceed customer expectations in 2025.
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Ecommerce, Technology
Streamline Your B2B Commerce Journey with Salesforce
Modern B2B ecommerce is a game of precision and possibility, where every detail can make or break the experience. Learn all about the amazing tools that Salesforce B2B Commerce offers to help you turn complex challenges into seamless, scalable solutions.
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Ecommerce, Technology
Revolutionize Your B2B Strategy with Salesforce’s Cutting-Edge Tools
With B2B eCommerce projected to hit $20.9 trillion by 2027, are you ready to adapt? Learn how Salesforce’s cutting-edge solutions can transform your business.
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Optimizely, News, Technology
What Opticon 2024 Revealed About the Bold Future of Customer Experiences
The bold strategies, groundbreaking tools, and innovations shaping tomorrow’s customer journeys, straight from Opticon.
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Healthcare, Digital Strategy
2024 Year in Healthcare Search
What patients actually searched for last year, and what it says about how health systems should structure content.
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Sitecore, Digital Strategy, Digital Experience
Stuck at a Crossroads with Sitecore? Here’s the Clear Roadmap You’ve Been Waiting For.
Explore your options with The Nishtech Navigator - your ultimate guide to navigating the future of Sitecore. Whether you’re considering XM Cloud or maximizing your current XP/XM investment, we’ll help you craft a personalized technology roadmap that aligns with your goals. Let’s chart the right course together!
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Sitecore, Technology, Digital Experience
Dont Start Your Next Website Build Without This XM Cloud Secret Weapon
Discover the ultimate toolkit for XM Cloud: a powerful open-source solution packed with 42 custom components, multisite support, theming options, and seamless personalization. Perfect for developers and end-users alike - don’t start your next website build without it!
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Sitecore, Technology, News
Nishtech Sitecore Symposium Recap 2024
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Sitecore, Digital Experience, News
Why We’re Excited for Sitecore Symposium 2024
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Digital Strategy, Digital Experience
How to Build a Business Case for a Digital Experience Platform
Learn about what a digital experience platform is and how you can create a comprehensive business case that weighs the benefits and risks of implementing one.
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Digital Strategy, Digital Experience
Your Roadmap to Finding the Perfect Digital Experience Platform
Looking for the perfect Digital Experience Platform (DXP)? It’s probably not as simple as picking the shiniest tool on the shelf. With countless options, features, and integrations to consider, choosing the right DXP can feel overwhelming. But finding the right fit is all about aligning the platform with your business goals - not just going with what’s trendy. Here is a roadmap to find the right solution.
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Digital Strategy, Digital Experience
The Secret to Choosing the Right DXP for your Business
Maximizing customer engagement requires the right digital strategy. Executing that digital strategy requires the right tool. Don’t bring a hammer and assume every problem is a nail. Choosing the right Digital Experience Platform (DXP) or Content Management System (CMS) means you need to understand all the options. ALL the options? This is where it gets overwhelming.
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Technology, Digital Experience, Ecommerce
Unleashing Creativity and Efficiency: Employees Embrace Generative AI in DXP and Ecommerce
Explore how Generative AI empowers employees to unleash creativity, personalize customer experiences, streamline operations, derive data-driven insights, and foster collaboration and innovation in the dynamic landscape of Digital Experience (DXP) and Ecommerce.
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News, Optimizely, Ecommerce
Revolutionizing Ecommerce with Unified Experiences: The Power of Optimizely Commerce Accelerator
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News, Ecommerce, Optimizely
Redefining E-Commerce: How Nishtech’s Optimizely Commerce Accelerator is Bridging the B2B and B2C Divide
How the Optimizely Commerce Accelerator integrates B2B and B2C strategies to enhance your ecommerce capability.
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Digital Strategy, Digital Experience, Technology
The Biggest Trends That Will Shape Digital Experiences in 2024
Explore the six transformative trends shaping digital experiences in 2024. From ’The Total Experience’ to cutting-edge technologies like Generative AI, Personalization, First-Party Data & Privacy, MACH architecture, and Fast-Format Delivery, Nishtech predicts the future of digital innovation. Stay ahead with insights from our experts.
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Sitecore, Technology, Digital Strategy
Search Options For XM Cloud
We highlight the importance of choosing the right enterprise search product for Sitecore XM Cloud, particularly in the context of Headless Architecture. We evaluate and identify both the advantages and challenges of having multiple search options available. What Search is right for you?
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Digital Experience, Sitecore, Technology
Taking Web Design to the Next Level: How Headless CMS Transforms User Experience
Headless CMS systems have taken the digital world by storm and for good reason.
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Sitecore, Technology
How to create a custom component in Sitecore Experience Accelerator
Learn how to create and install a custom component using Sitecore Experience Accelerator, more commonly known as SXA.
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Optimizely, Ecommerce, Technology
Optimizely Configured Commerce GraphQL Wrapper
In this article, we explore the idea of creating a GraphQL wrapper using the Optimizely Configured Commerce API and the Hot Chocolate GraphQL Server.
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News
Nishtech Joins BigCommerce Agency Partner Program
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Optimizely, Ecommerce
Manage Product Data like a Pro with Optimizely Product Information Management
Optimizely PIM is an essential part of creating a consistent customer experience across all touch points in ecommerce catalog management. Learn how to organize and easily access high-quality product information that’s ready for distribution across multiple channels
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Sitecore, Digital Strategy
Content Strategy with Sitecore Experience Accelerator
When building a new site with Sitecore Experience Accelerator (SXA) there are many things to consider from a content strategy perspective.
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Sitecore, Technology
Improving a Component in Sitecore with SXA
Rendering variants in Sitecore SXA introduced the possibility to have many ways to render your component using the same view file. Learn how to build a title element without touching any code.
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Optimizely, Digital Experience
Managing Site Content with Optimizely CMS
We break down the basics of how to simply add a content page in Optimizely CMS. In just a few easy steps, you’ll have a new content page up, running, and ready to go.
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News
Nishtech, CNBS Announce Strategic Partnership to Enhance SAP Ecommerce Solutions
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News
Wayne Thompson joins Nishtech as Sr. Director, Strategic Partnership & Sales
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Digital Experience, Digital Strategy
These 5 Web Design Mistakes are Hurting Your User Experience
Avoid these five major website design mistakes if you want to grow your business and wow your customers with a well-designed, easy-to-use website, and implement these simple fixes instead.
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News
Nishtech’s Suresh Devanan and Himadri Chakrabarti win 2023 Sitecore Most Valuable Professional award
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Ecommerce, Digital Strategy
5 Trends in B2B Ecommerce for 2023
Buyer expectations moved to consumer standards. What that means for catalogue, pricing, and self-service.
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Ecommerce, Digital Experience
Is Your Traditional B2B Ecommerce Platform Costing You Money?
The cost of an ageing platform rarely shows up as a line item. It shows up as orders that need a phone call.
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News
22 Noteworthy Things from 2022
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Digital Experience, Technology
5 Advantages of a Headless CMS
Discover how you can improve user experience while keeping your operation flexible using a headless CMS platform.
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Ecommerce, Digital Experience
5 Reasons to Prioritize User Experience on your Ecommerce Website
Great User Experience has a vital impact on the overall success of your ecommerce site, so it’s imperative to get it right.
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Digital Experience, Digital Strategy
5 Tips for Creating a Better Digital Customer Experience
It’s not a stretch to say that any purchase you make is a process.
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Digital Strategy, Digital Experience
6 Digital Marketing Strategies and Campaigns You Can Enhance with Personalization
Digital marketing is constantly evolving.
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Digital Experience, Technology
What is Headless CMS?
Learn the meaning of headless software headless CMS, and how businesses can leverage a headless CMS for omnichannel marketing.
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News
Nishtech and GO2 Partners Announce Strategic Partnership to Help Companies Drive Revenue and Reduce Cost
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Optimizely, Ecommerce
Accelerate your Optimizely B2B Commerce
Where the months actually go on a Configured Commerce build, and how much of it you can skip.
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Ecommerce, Digital Strategy
6 Must-Have Features to Look for in a PIM
Every business is different, taking the time to find the PIM that’s right for your unique situation can help enhance your growth and change the way you do business.
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Sitecore, News
Sitecore Symposium 2022 Recap
Sitecore was a Gold Sponsor at the 2022 Sitecore Symposium at McCormick Place in Chicago, and we’ve put together some of our thoughts on what we learned.
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Digital Strategy, Optimizely
How to Use Personalization to Enhance Your SEO Strategy
Work in marketing long enough and you’ll find two types of people in the world.
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Digital Experience, Ecommerce
4 Ways a PIM Can Enhance the Digital Experience for Customers
Want to stand out in the crowded ecommerce marketplace? Need your digital messaging to make an impact on customers and prospects?
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Digital Strategy, Digital Experience
What is Personalization in Digital Marketing?
Personalization is nothing new in sales and marketing.
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Ecommerce, Digital Strategy
Your B2B Ecommerce Doesn’t Have to Be Overwhelming - Here’s How You Do It!
Setting up a new B2B ecommerce site and strategy can be downright scary! Never fear, just follow these simple tips to find more customers, develop more sales strategies, and expand the products and services you offer.
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Ecommerce, Digital Strategy
7 Business Problems You Can Solve Right Now With a PIM
Businesses are constantly looking for opportunities to improve.
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Digital Strategy, Digital Experience
7 Ways that Personalization Can Enhance Your Digital Marketing
Learning how to stay competitive in the digital marketplace is vital for any ecommerce platform.
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Digital Experience, Ecommerce
How to Improve your Customer Experience with Product Information Management
Modern consumers are inundated with choices. They have access to thousands of online retailers, with hundreds of products to browse on each site.
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News, Sitecore
Nishtech Named Sitecore Gold Implementation Partner
Nishtech, a global digital experience and eCommerce consultancy, announced today that they have been named as a Sitecore Gold Implementation Partner.
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Digital Experience, Digital Strategy
What Is a Digital Experience Platform?
Learn about how you can take advantage of the modern digital tools that your business has access to. Work with Nishtech to find the right digital experience platform for your organization.
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Ecommerce, Digital Strategy
6 Product Information Management (PIM) Best Practices for B2B Ecommerce
According to Forbes, in the United States alone, ecommerce grew to more than $870 billion in 2021.
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Ecommerce, Digital Strategy
7 Tips for Effective Ecommerce SEO
Learn about how you can drive traffic to your site and increase product sales through search engine optimization. Read about 7 tips that can take your ecommerce SEO to the next level.
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Ecommerce, Digital Strategy
What is Product Information Management?
Product Information Management (PIM) is a system for managing the information necessary to market and sell products across distribution channels such as ecommerce sites…
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Sitecore, Ecommerce, Technology
Exploration of Sitecore OrderCloud Architecture and Headstart Setup
In this article, Himadri Chakrabarti examines Sitecore’s OrderCloud platform and explains how to set up the OrderCloud Headstart application.
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News, Sitecore
Nishtech Achieves Sitecore OrderCloud Specialization
We are thrilled to achieve Sitecore Specialization status in Sitecore OrderCloud!
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Optimizely, Ecommerce
Upgrade Your B2B Buying Experience
B2B customers expect the same shopping experience as B2C shoppers. Why not give it to them?
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Digital Experience, Technology
How do you ensure the quality of your web presence?
Evaluating modern web apps is a complex task. Even for a skilled Test Engineer there are many tools you can use for testing. One of those tools is BrowserStack.
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Sitecore, Technology
Tips for Importing Forms using a Sitecore Package
Here is a good trick to use if you’re having issues importing a new form using a Sitecore package.
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Optimizely, Ecommerce
Why use Optimizely Configured Commerce over Infor Storefront?
Optimizely Configured Commerce offers a superior ecommerce experience to Infor Storefront. Find out why many businesses are switching from Infor’s platform to Configured Commerce for a more modern experience that customers prefer.
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Ecommerce, Digital Experience
Bringing the B2C Experience to B2B Ecommerce
With the evolution of ecommerce over the years, businesses have had to change the way they’re doing business to meet the needs of their customers. There is a shift that has been happening with B2B where the primary focus needs to be put on the customer instead of the product.
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Technology
Exploring DevOps - Digital Bytes
In this installment of Digital Bytes, our resident DevOps expert Danny Govier gives us his thoughts on how it works, how we use it here at Nishtech, and what the future of DevOps looks like.
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Sitecore, Technology
Working with Sitecore Horizon
Since Sitecore has delivered Sitecore Horizon, I was thinking about the Experience Editor destiny. We don’t have official word from Sitecore saying Experience Editor will be exchanged with Horizon but with what we already have right now, Horizon makes the life of a content-author easier.
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Digital Strategy
Managing Distributed Teams - Digital Bytes
With so many people shifting to remote work now, some companies struggle with managing distributed teams and keeping projects on track. As a resident of Canada working for a US based company, our Director of Digital Strategy Eduardo Moraes knows a thing or two about overcoming these challenges.
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Sitecore, Technology
Improving Solr performance in Sitecore - Part 1
Solr is integrated with Sitecore out of the box, but that doesn’t mean it’s ready to use out of the box. In this article we explore ways to implement a good environment to make your Sitecore solution work smoothly with Solr.
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Sitecore, Technology
Improving Solr performance in Sitecore - Part 2
Solr is integrated with Sitecore out of the box, but that doesn’t mean it’s ready to use out of the box. In this article we look at code examples that will help improve Solr queries with Sitecore.
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News, Sitecore
Nishtech Announces 2022 Sitecore Most Valuable Professional awards
Nishtech, a full-service e-commerce and digital experience consultancy, today announced that Suresh Devanan, Himadri Chakrabarti, and Jóse Neto have been named a Most Valuable Professional (MVP) by Sitecore.
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News, Optimizely
Nishtech earns Optimizely Platinum Partner status
Nishtech, a full-service e-commerce and digital experience consultancy, has been certified as a Platinum Partner of Optimizely, the customer-centric digital experience company.
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Sitecore, Digital Strategy
Sitecore Content Hub - digital marketing transformed [INFOGRAPHIC]
Sitecore is taking DAM to a new level with Content Hub. Discover why it’s time for DAM to evolve and what’s driving the future of digital marketing.
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Sitecore, Technology
Defining your data model in Sitecore Content Hub
When defining the data model of your assets in Sitecore Content Hub, it is important to understand the different field types that are available for use.
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News
Nishtech Announces Launch of India Operations
Nishtech has announced the commencement of its global expansion plan with the official launch of Nishtech Digital India Pvt. Ltd., the new Nishtech India Development Center.
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Optimizely, Ecommerce, Technology
A Better Optimizely B2B Commerce Cloud Order Approval Workflow
We created an enhanced Order Approval Workflow in Optimizely B2B Commerce to help our clients make the ordering process much faster.
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Optimizely, Ecommerce
Optimizely B2B Commerce Cloud Budget Management
B2B e-commerce is different than a B2C online store. In order to tailor to the B2B shopping experiences, your online store needs to be flexible to provide a complete and seamless solution.
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Sitecore, Digital Experience
The value of a digital interaction
What is the value of a digital interaction? A well-defined Engagement Value Scale (EVS) in Sitecore can help you gauge the value of your website visitors.
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Optimizely, Ecommerce, Technology
Avalara address validation integration into Optimizely B2B Commerce Cloud
In this blog post, Shahira Bhanu Sheik discusses how to make use of the Avalara address validation API to alert users that an entered address is not valid before proceeding to calculate tax.
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Sitecore, Digital Experience
Sitecore Composable DXP - Digital Bytes
We’re excited to welcome Sitecore Senior Director of Technical Marketing Pieter Brinkman to Digital Bytes to discuss his thoughts on the composable DXP and how it fits into Sitecore’s roadmap.
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Ecommerce, Sitecore
How Distributors Can Future-Proof E-Commerce with Sitecore OrderCloud
In this webinar, we collaborate with TheUserGroup.org to show how you can partner with Nishtech and Sitecore to create future-proof customized e-commerce experiences that fit your needs and your business setup.
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News
A New Chapter at Nishtech
This month we begin a new chapter at Nishtech with a new name, a new look, and a continued commitment to our vendor partners and our customers.
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Digital Strategy, Ecommerce
Are You Prepared for the Post-Pandemic World?
History has a lot to teach us, and one thing that we have learned is that we need to prepare for what is to come. If an increase in buying habits is expected in a post-pandemic world, then your company needs to be prepared to meet that demand.
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News
Nishtech Announces Rebranding, Updates Name to Nishtech
Nishtech celebrates 15 years of operation with updated name, updated logo, and updated website.
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Sitecore, Technology
How to Configure Sitecore CMP Connector 3.0
Sitecore Connect for Sitecore CMP 3.0.0 (also known as the Sitecore CMP Connector) allows for content created within Sitecore Content Hub to be synced back to a Sitecore XP/XM…
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Optimizely, Ecommerce
Accelerating your B2B Commerce in the Optimizely Cloud
This article looks at the key features and architecture of Optimizely’s Configured Commerce.
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Technology, Digital Strategy
Crash Course in Web Analytics - Digital Bytes
What are website analytics and why are they important? What’s the difference between Google Analytics and Google Tag Manager?
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Digital Strategy
Keys to Project Management Success - Digital Bytes
In addition to being the host of Digital Bytes, Lindsey Schmidt is also a digital project manager with 12 years of experience managing projects of different sizes and for very…
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News
Nishtech Named a Finalist for Cincinnati Fast 55
Nishtech, Inc., a full-service e-commerce and digital experience consultancy that has been helping brands gain a competitive edge for 15 years, has been recognized by the…
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Sitecore, Technology
Sitecore Connect for Content Hub and DAM - Digital Bytes
In this episode, Nishtech Sitecore Practice Lead Eduardo Moraes joins Digital Bytes to look at integrating Sitecore Content Hub with the Digital Experience Platform using Sitecore…
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Digital Experience, Ecommerce, Digital Strategy
Why a DXP is Important for Manufacturers and Distributors
If there’s one thing we’ve learned over the last several years, it’s that e-commerce is evolving, and so is the way manufacturers and distributors are doing business.
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Digital Experience, Digital Strategy
9 steps to jump start your digital experience platform implementation
Customer experience is becoming more important than content marketing, mobile optimization, and personalization. These 9 steps will provide a simple roadmap and plan of action to get you started.
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News
Nishtech Announces Formation of Board of Advisors
CINCINNATI, April 5, 2021 – Nishtech, Inc., a leading e-commerce and digital experience consultancy, has announced the formation of a new Board of Advisors.
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Digital Experience, Digital Strategy
6 Ways to Level Up Your Customer Service Game
One thing I’m really passionate about is building and maintaining exceptional client relationships.
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Ecommerce
What is B2B Commerce? - Digital Bytes
In this episode of Nishtech Digital Bytes, Lindsey digs into B2B commerce and why it’s important to understand the difference from B2C.
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News, Sitecore
Nishtech achieves Sitecore Content Hub specialization
Nishtech is proud to announce that we have been recognized by Sitecore as a Specialized Partner in Sitecore Content Hub.
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Ecommerce, Digital Experience
The Unified Shopping Cart - Digital Bytes
Implus Brands, an innovative provider of products ranging from footcare and seasonal accessories to fitness and recovery solutions, challenged Nishtech to develop a unified brand…
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News
Introducing Nishtech Digital Bytes
A few months ago we started brainstorming about different ways we could share tips, tricks, ideas and other meaningful bits of information with the digital community.
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News, Sitecore
Nishtech Announces 2021 Sitecore Most Valuable Professional Awards
In the MVP program’s 15th year, the elite group of professionals are recognized for their dedication to the Sitecore community
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