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B2B & B2C Commerce

Unified Commerce

One commerce experience, however many channels you sell through.

Commerce rarely breaks at the storefront. It breaks at contract pricing, customer-specific catalogues, ERP inventory that lags a day behind, and product data nobody owns. We unify B2B and B2C behind one set of rules — across Optimizely Configured Commerce, Shopify B2B, and Znode — so every channel tells the customer the same thing.

Where we go deep

Integrated Commerce.

ERP, PIM, and OMS wired in properly — so pricing, availability, and order history are right the first time a customer looks, on whichever channel they looked.

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How we deliver

The Nishtech way of unifying commerce.

Commerce programmes rarely fail on features. They fail on the parts nobody scoped.

Senior people on the hard parts

Pricing rules and ERP integration get our most experienced engineers, not whoever had availability that sprint.

The awkward questions first

Contract pricing, entitlements, and who owns the product data — surfaced in week one while they are still cheap to answer.

Accelerated, not from scratch

OCAx gives Configured Commerce projects a working baseline, so budget goes to what makes your commerce different.

Staged launches

Go live with one region or one customer tier, learn from it, then widen. Not a single date the whole year depends on.

Merchandisers in control

Tooling your team can operate without raising a ticket for every price change or seasonal range.

Still here at peak

The engineers who built it are on hand through your first big ordering season, not reassigned the week after launch.

Why Nishtech

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